Chapter 5: Product Design

This chapter compares the attractiveness of different structured products for expected utility maximizers and for behavioural investors using case studies. Additionally, the chapter analyzes the problem of product design from a more general perspective while focusing on behavioural clients.

The chapter is structured as follows.

5.1. Case study: ''Ladder Pop''
5.2. Case study: ''Dax Sparbuch''
5.3. Optimal product design